چکیده مقاله
Low income households are vulnerable to economic risks and shocks Insuranceis one of the available means for the poor to protect themselves Microinsurancecan assist low income households to maintain a sense of financial confidenceeven in the midst of severe vulnerability by helping them manage risk Microinsuranceis one of the fastest growing new markets among people at the bottomof the financial pyramid This study examined the influence of digitalization onthe growth of micro insurance business in Iran A survey of a commercialinsurance company was conducted to provide an understanding of the effect ofdigitalization as a driver of microinsurance growth The methodology used inthis paper was based on statistical primary data analysis procedure that wasgathered through one structured questionnaire, and a group of 384 insuranceexperts and agents at Saman Insurance Company participated in this study TheResults of analysis showed that the positive effect of digital transformation onthe growth of microinsurance The implication is that sustainable growth ofmicro insurance business among the population can be greatly enhanced byusing the benefits of digital technologies Therefore, micro insurance serviceproviders should consider digital transformation as a strategic action in order toexpansion of insurance coverage in low income markets
کلیدواژهها
نویسندگان
F Naghipoor
M A in Administrative Management
M Heidarmanesh
M A in Marketing Management
E Najafi Vayqan
M A in TEFL
شیوه ارجاع
Naghipoor, F and Heidarmanesh, M and Najafi Vayqan, E,1401,The Impact of Digital Transformation on the Development of Micro-Insurance Business in Iran (Case Study: Saman Insurance),The 29th National Conference and 10th International Conference on Insurance and Development (NCOID) with the main
ارائهشده در
مجموعه مقالات بیست و نهمین همایش ملی و دهمین همایش بین المللی بیمه و توسعه با موضوع «توسعه دانش بنیان صنعت بیمه»13 آذر 1401