چکیده مقاله
Investment plays a pivotal role in economic growth and sustainable development, with the banking sector serving as a key financial intermediary in mobilizing and allocating financial resources In competitive and volatile economic environments, effective risk management significantly influences banks’ ability to attract and retain investment This study aims to develop and validate a hybrid model for prioritizing risk management factors affecting investment in the banking sector, with a focus on Bank Saderat Iran The research integrates Multi Criteria Decision Making MCDM techniques and struc”ural’analysis to identify and rank critical risk determinants The Analytic Hierarchy Process AHP is employed to prioritize risk factors based on expert judgments, while Structural Equation Modeling SEM using SPSS is applied to examine the structural relationships among latent variables The findings highlight that both internal factors—such as credit risk, liquidity risk, ca’ital adequacy, and operational efficiency—and external macroeconomic variables significantly influence investment attraction The results provide practical implications for banking managers and policymakers to enhance financial stability, improve risk mitigation strategies, and strengthen competitive positioning in the financial market
کلیدواژهها
نویسندگان
Parisa Sadat Hosseini Jafarabadi
Master of public administration MPA , specialization in Finance and Budgeting Isalamic Azad University Science and research branch , Tehran, Iran
شیوه ارجاع
Sadat Hosseini Jafarabadi, Parisa,1404,Proposing a Hybrid Model for Prioriting Risk Management Factors Affecting Investment in Bank Using AHP-SEM Integration,22th International Conference on New Research in Management, Economics, Accounting and Banking (ICMEAB)
ارائهشده در
مجموعه مقالات بیست دومین کنفرانس بین المللی پژوهش های نوین در مدیریت، اقتصاد، حسابداری و بانکداری26 اسفند 1404