Digital marketing and its role in making the consumer's purchase decision An analytical study of the opinions of a sample of users of mobile communications networks in Iraq

چکیده مقاله

The current study aims to test the correlation and influence relationships between research variables digital marketing and consumer's purchase decision The research hypotheses were designed to test these relationships, and after conducting the statistical analysis, it was found that there are correlation and influence relationships, and thus the hypotheses are accepted The research used the questionnaire as a tool to collect data from the target sample, who are users of mobile communications networks in Iraq, and the spss statistical program was used to interpret the sample's answers The research reached conclusions related to the importance of digital marketing tools in influencing the consumer's purchase decision

کلیدواژه‌ها

نویسندگان

Mahsa Sadeghi Garmaroudi

Master of educational management, Islamic Azad University, Tonkabon Branch, Mazandaran, Iran,

Abeer M. Mahdi AL-shammari

Karbala university , faculty of tourism science , administration of hotel organization , kerbala city , Iraq

Muntadher kadhim shamran

Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq;

Mohsin abbood Bandar

Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq;

AL-shammari, Abeer M. Mahdi and kadhim shamran, Muntadher and abbood Bandar, Mohsin,1402,Digital marketing and its role in making the consumer's purchase decision An analytical study of the opinions of a sample of users of mobile communications networks in Iraq,The 13th International Conference on Management, World Trade, Economics, Finance and Social Sciences

ارائه‌شده در

مجموعه مقالات سیزدهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی30 اردیبهشت 1402