Amir Arsean Nassimi

Architectural Advertising: Examining the Impact of Branding and Architectural Culture on the Spatial Identity of Luxury Retail Stores

This article introduces and explores the concept of 'architectural advertising' as a strategic tool in l…

Advertising Architecture: Analyzing the Socio-Cultural Implications of Commercial Spaces in Global Cities

In recent decades, the emergence of international brands and the expansion of modern commercial spaces h…