چکیده مقاله
This article introduces and explores the concept of 'architectural advertising' as a strategic tool in luxury branding In an era of globalized competition, architecture transcends its functional role to become a primary medium for transmitting brand values and shaping consumer experiences This study argues that flagship stores of luxury brands operate as cultural symbols that significantly influence urban identity Through a multi method qualitative analysis of cases like Dior Paris , Balenciaga New York , and Tommy Hilfiger London , we demonstrate how architectural design promotes specific consumer behaviors and cultural patterns Furthermore, the article introduces the novel concept of 'advertising migration,' elucidating how brand architecture attracts flows of people to urban centers, thereby altering socio cultural dynamics Our findings reveal a tension between the homogenizing force of global brand identities and the preservation of local cultural authenticity
کلیدواژهها
نویسندگان
Amir Arsean Nassimi
مقاله Architectural Advertising: Examining the Impact of Branding and Architectural Culture on the Spatial Identity of Luxury Retail Stores
شیوه ارجاع
Nassimi, Amir Arsean,1404,Architectural Advertising: Examining the Impact of Branding and Architectural Culture on the Spatial Identity of Luxury Retail Stores,Third International Conference on applied researches in civil engineering, architecture and urban planning
ارائهشده در
مجموعه مقالات سومین کنفرانس بین المللی پژوهش های کاربردی در مهندسی عمران، معماری و شهرسازی30 آبان 1404