چکیده مقاله
In recent decades, the emergence of international brands and the expansion of modern commercial spaces have given rise to what may be called advertising architecture: a form of design that transcends functional requirements and becomes a cultural and social medium Flagship stores, shopping malls, and branded commercial spaces, with their distinctive and identity driven designs, not only shape consumer experiences but also reproduce values, transform lifestyles, and redefine urban identities Focusing on the socio cultural implications of advertising architecture, this article demonstrates that such spaces are powerful instruments of cultural globalization while simultaneously posing a threat to the continuity of local identities Through case studies, theoretical review, and urban analysis, this research highlights how advertising architecture fosters consumerism, reshapes cultural patterns, and redefines the spatial identity of contemporary cities
کلیدواژهها
نویسندگان
Amir Arsean Nassimi
مقاله Advertising Architecture: Analyzing the Socio-Cultural Implications of Commercial Spaces in Global Cities
شیوه ارجاع
Arsean Nassimi, Amir,1404,Advertising Architecture: Analyzing the Socio-Cultural Implications of Commercial Spaces in Global Cities,Third International Conference on applied researches in civil engineering, architecture and urban planning
ارائهشده در
مجموعه مقالات سومین کنفرانس بین المللی پژوهش های کاربردی در مهندسی عمران، معماری و شهرسازی30 آبان 1404