مقالات حوزه «Digital Marketing»

A Comparative Effect of Digital Marketing and Traditional Marketing On Iranian Insurance Industry (Case Study: Saman Insurance)

Purpose The purpose of this study was to investigate the effectiveness and efficiency of digital marketing over traditional marketing on Iranian insu…

Benefits of using artificial intelligence (AI) through digital marketing in Food Ordering APPs

This narrative review examines the benefits of incorporating artificial intelligence AI through digital marketing strategies in food ordering apps Th…

Investigating the Impact of Digital MarketingManagement on Sustainable Development

Since the beginning of time, humanity has always strived to findsolutions for daily issues and problems It is crucial to plan forthe future to ensure…

Proposing a Mixed Model of a Digital Marketing in the FinancialServices Sector with an Emphasis on Artificial Intelligence Tools

This research aims to propose a mixed model of digital marketing inthe financial services sector, emphasis on artificial intelligence tools The study…

A Review of Digital Marketing: Types of Strategies and Their Implementation

digital marketing has become an integral part ofcontemporary business strategies, leveraging online channels toengage, attract, and convert target au…

Examining the decision-making style of managers and its effectiveness in the country's insurance industry

Undoubtedly, the main essence of any organization is the managers of that organization, and their decision making has a significant impact on the mov…

افزایش سطح بهروری کسب و کار بر مبنای ابعاد مدیریت دانش

دانش سازمانی به زعم غالب مدیران موفق دنیا، یکی از مهمترین سرمایه شرکتهای سده بیست و یکم محسوب میشود که مدیریت بهینه آن موجب ارتقا سطح کیفی سازمان میگ…

The Impact Of Digital Marketing On Brand And Customer Loyalty

The growth of digital media has altered the market environment, making it too difficult for businesses to survive in today's highly competitive busin…

The Role of AI-Driven Personalization in Shaping Consumer Preferences

The Impact of Digital Marketing on Customer Loyalty in E-commerce Businesses

The Role of Digital Marketing in E-Commerce

The rapid advancement of technology has reshaped the way businesses operate, particularly within the e commerce industry Online marketplaces and digi…