مقالات حوزه «Digital Marketing»

A Comparative Effect of Digital Marketing and Traditional Marketing On Iranian Insurance Industry (Case Study: Saman Insurance)

Purpose The purpose of this study was to investigate the effectiveness and efficiency of digital marketing over traditional marketing on Iranian insu…

Digital marketing and its role in making the consumer's purchase decision An analytical study of the opinions of a sample of users of mobile communications networks in Iraq

Effective Digital Marketing Approaches in Global Higher Education Recruitment: Strategies, Tools, and Impact

This research paper delves into the topic of digital marketing strategies and their application in the recruitment of international students by highe…

Benefits of using artificial intelligence (AI) through digital marketing in Food Ordering APPs

This narrative review examines the benefits of incorporating artificial intelligence AI through digital marketing strategies in food ordering apps Th…

Investigating the Impact of Digital MarketingManagement on Sustainable Development

Since the beginning of time, humanity has always strived to findsolutions for daily issues and problems It is crucial to plan forthe future to ensure…

Proposing a Mixed Model of a Digital Marketing in the FinancialServices Sector with an Emphasis on Artificial Intelligence Tools

This research aims to propose a mixed model of digital marketing inthe financial services sector, emphasis on artificial intelligence tools The study…

A Review of Digital Marketing: Types of Strategies and Their Implementation

digital marketing has become an integral part ofcontemporary business strategies, leveraging online channels toengage, attract, and convert target au…

The Impact Of Digital Marketing On Brand And Customer Loyalty

The growth of digital media has altered the market environment, making it too difficult for businesses to survive in today's highly competitive busin…

The Role of AI-Driven Personalization in Shaping Consumer Preferences

The Impact of Digital Marketing on Customer Loyalty in E-commerce Businesses

The Role of Digital Marketing in E-Commerce

The rapid advancement of technology has reshaped the way businesses operate, particularly within the e commerce industry Online marketplaces and digi…