چکیده مقاله
Given the rapid advancements in digital technologies and the emergence of innovative solutions in the tourism industry, the reconfiguration of tourism destination management has become both a significant challenge and an opportunity in the development of smart destinations This study aimed to examine the role of emerging technologies and digital innovations in redesigning and enhancing the processes, structures, and performance of tourism destination management A descriptive–survey research design was employed, and data were collected through a researcher developed questionnaire The study population consisted of 30 experts and academic professionals in the fields of tourism and destination management, selected using purposive sampling The questionnaire included indicators related to the independent variable, emerging technologies and digital innovations, and the dependent variable, reconfiguration of tourism destination management, with responses measured on a 5 point Likert scale The findings revealed a strong, positive, and significant relationship between emerging technologies and digital innovations and the reconfiguration of tourism destination management r = 0 809, p < 0 01 Linear regression results further indicated that the independent variable could explain approximately 65% of the variance in destination management reconfiguration, with its effect being statistically significant B = 0 800, _x0003_ = 0 809, p < 0 001 These results highlight that emerging technologies and digital innovations are not merely supportive tools but serve as key drivers of managerial transformation in tourism destinations From a practical perspective, the systematic adoption of advanced technologies, strengthening digital infrastructure, and enhancing the digital readiness of destination management organizations can improve decision making quality, enable smart tourist flow management, increase resource efficiency, and enhance coordination among stakeholders By focusing on the reconfiguration of destination management, this study bridges the gap between technological and managerial research and provides a foundation for data driven policy making and strategic planning in tourism destinations
کلیدواژهها
نویسندگان
Hamide Mahmoodi
Assistant Professor, Tourism Management Group, College of Management, University of Tehran, Tehran
Azam Sadeghian
Master's Student, Tourism Management Group, College of Management, University of Tehran, Tehran
Fatemeh Kia
Master’s Graduate, Department of Tourism Management, Faculty of Management, University of Tehran, Tehran, Iran
Elahe Bafandeh
Master's Student, Tourism Management Group, College of Management, University of Tehran, Tehran
شیوه ارجاع
Mahmoodi, Hamide and Sadeghian, Azam and Kia, Fatemeh and Bafandeh, Elahe,1404,The Role of Emerging Technologies and Digital Innovations in the Reconfiguration of Tourism Destination Management,The Third National Conference and the First International Conference on Tourism Destination Management:sea Based-Economy,Babolsar
ارائهشده در
مجموعه مقالات دومین همایش دوسالانه ملی پژوهشهای نوپدید در حسابداری، مالی، مدیریت و اقتصاد با رویکرد توسعه اکوسیستم نوآوری25 بهمن 1404 · تهران