چکیده مقاله
This study aims to examine the role of emerging technologies in enhancing tourism destination management and improving the quality of tourist experiences In today’s world, the rapid advancement of technologies and rising tourist expectations compel destinations to optimize their management processes and service delivery through innovative digital tools This research is applied in purpose and descriptive survey in methodology Data were collected using a structured questionnaire completed by 30 experts, including university professors and specialized tourism managers The questionnaire comprised 22 items across five domains of emerging technologies—Internet of Things IoT , Artificial Intelligence AI , Geographic Information Systems GIS , interactive digital technologies, and organizational digital transformation—alongside indicators of tourism destination management outcomes Responses were measured using a 5 point Likert scale Findings indicate that all emerging technologies have a significant positive relationship with destination management, with IoT exerting the strongest effect, serving a fundamental role in data collection and automated service delivery AI and organizational digital transformation also demonstrated strong and significant impacts on analyzing tourist behavior, demand forecasting, and strategic decision making, whereas GIS and interactive digital technologies play complementary and operational roles in route planning and tourist engagement Regression analysis revealed that over 81% of the variance in destination management performance can be explained by emerging technologies These results underscore that the simultaneous and strategic integration of emerging technologies enhances management efficiency, improves tourist experience quality, and strengthens destination competitiveness Moreover, it facilitates sustainable development, mitigates negative environmental impacts, and increases local community satisfaction The findings provide practical guidance for tourism managers and policymakers in designing innovative and digitally driven strategies for effective destination management
کلیدواژهها
نویسندگان
Hamide Mahmoodi
Assistant Professor, Tourism Management Group, College of Management, University of Tehran, Tehran
Fatemeh Kia
Master’s Graduate, Department of Tourism Management, Faculty of Management, University of Tehran, Tehran, Iran
Azam Sadeghian
Master's Student, Tourism Management Group, College of Management, University of Tehran, Tehran
Elahe Bafandeh
Master's Student, Tourism Management Group, College of Management, University of Tehran, Tehran
شیوه ارجاع
Mahmoodi, Hamide and Kia, Fatemeh and Sadeghian, Azam and Bafandeh, Elahe,1404,Strategic Analysis of Emerging Technologies in Tourism Destination Management,The Third National Conference and the First International Conference on Tourism Destination Management:sea Based-Economy,Babolsar
ارائهشده در
مجموعه مقالات دومین همایش دوسالانه ملی پژوهشهای نوپدید در حسابداری، مالی، مدیریت و اقتصاد با رویکرد توسعه اکوسیستم نوآوری25 بهمن 1404 · تهران