چکیده مقاله
This study examined the effect of E bank service on E Trust with E Security approach So this research discusses the issue based on Theoretical frame work of marketing and EBanking Then a questionnaire was designed to evaluate the variables and finally with certainty of Reliability and Validity of evaluation device, was administered among 260 customers of Iran Melli Bank Results of the research model show that E bank serviceaffects E trust on the whole It was also revealed that each component of E Banking affects E trust; consequently the research hypotheses were confirmed In the end, thisresearch introduces ways for designing e banking service from the point of view of security that can help banks with security and e banking and consequently costumer orientation
کلیدواژهها
نویسندگان
Ali Nasr Isfahani
Associate Professor of Management Group, Official Sciences and Economics Faculty University
Ali Mircholi
University of Isfahan,Isfahan,Iran
Ali Asadi
M A Student of Marketing Management, Official Sciences and Economics Faculty, University of Isfahan,Isfahan,Iran
Mehri Asadi Vasfi
University of Technology,Tehran,Iran
شیوه ارجاع
Nasr Isfahani, Ali and Mircholi, Ali and Asadi, Ali and Asadi Vasfi, Mehri,1392,A study of the effect of E-bank service on E-Trust: An E-Security approach,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد