چکیده مقاله
Increasing turnover in e commerce is inherently linked with a rising risk of payment fraud Online retailers e tailers aiming for a company wide value orientation shouldactively manage this risk However, by applying current approaches such as adding an overall risk premium to average prices or restricting accepted payment methods, extraturnover potentials remain unco nsidered since customer specific value and risk properties are neglected In this contribution, a novel approach for transaction specificcustomer management for e tailers is proposed, taking customer pecific risk and turnover potential into consideration—fully automated and in real time Therefore, riskturnover combinations are calculated representing risk and value potentials of a singlecustomer as well as risks associated with different payment methods Based on these risk turnover combinations, a new approach for an optimal, customer and transactionspecific selection of payment methods becomes possible Finally, calculated riskadjustedprices aim to realize a given product base price and can be directly used for customer risk management or for adapting an e tailer’s major marketing or pricing strategy
کلیدواژهها
نویسندگان
Mojtaba Kamkari
Islamic Azad University, Shiraz branch,Shiraz, Iran
Sina Safaee
Islamic World Science Citation Cente,Shiraz, Iran
Shapour Amin Shayan Jahromi
Faculty of Management, Islamic azad University,Shiraz, Iran
شیوه ارجاع
Kamkari, Mojtaba and Safaee, Sina and Amin Shayan Jahromi, Shapour,1392,Integrating management of customer value and risk in e-commerce,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد