چکیده مقاله
The present study explores the transformative impact of artificial intelligence on online shopping experiences A systematic study of modern e commerce technologies, including personalized recommendations, chatbots, and sentiment analysis was conducted to examine their effect on consumer decision making Existing research from 2015 to 2023 was synthesized to highlight gaps in research and identify directions for future efforts According to our findings, customer satisfaction metrics increase as AI tools lead to shorter response times and more accurate recommendations However, challenges such as privacy concerns, data security, and ethical issues are still significant Therefore, we recommend future studies investigate avenues for improving online shopping experiences using AI, while protecting consumer privacy
کلیدواژهها
نویسندگان
Shima Ghasemi
Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
Azarnoush Ansari
Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
شیوه ارجاع
Ghasemi, Shima and Ansari, Azarnoush,1403,The Impact of Artificial Intelligence on Online Consumer Behavior,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز