چکیده مقاله
Consumers’ lack of trust has often been cited as a major barrier to the adoption of electronic commerce ecommerce To address this problem, the models of trustwere developed that describes what design factors affect consumers’ assessment of online vendors’ trustworthiness Most traditional trust models only give an analytical model without any experimental validation due to the subjective nature of trust There is a need of general metrics for evaluating the effectiveness and benefits of trust mechanisms In this paper we are looking for analytical methods of electronic trust models
کلیدواژهها
e -commerce e- trust e -Government trustmodel trust building online vendors e commerce e trust e Government
نویسندگان
شیوه ارجاع
Azaudeh, Z and Tajfar, A and fadaie, Y,1393,Electronic Trust Models Assessment with Analytical Approach,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد