چکیده مقاله
Iran's mobile services market is triode on the other words, there are three supplier: MCI, MTN and the new operator has established these days with Raytel any of thisoperators try to use best strategy to earn more Customer In this article we intend to express the marketing strategy that MTN irancell company use In the meantime, Mr Jerome McCarthy, provided a theory including 4P in marketing in other words Jerome McCarthy introduced marketing Composed of product , price, Place, and promotion His vision of the product , price, Place and promotion are the factors which play a vital role in marketing and producer can be controlled them The purpose ofthis paper is to examine these four marketing factors for MTN And use the SWOT matrix to identify strengths and weaknesses point and the opportunities and threats for penetration in short term, medium term and long term market in competitive markets
کلیدواژهها
نویسندگان
Sedigheh Abbasghorban
Information Technology Engineering DepartmentHigh education institute of Pooyandegan e DaneshChalous, Iran
Seyedeh Roudabeh Hosseini
Young Researchers and Elite Club, Chalous Branch, Islamic AzadUniversity, Chalous, Iran
Ali Moghtadaeipour
High education institute of Pooyandegan e DaneshChalous, Iran
شیوه ارجاع
Abbasghorban, Sedigheh and Hosseini, Seyedeh Roudabeh and Moghtadaeipour, Ali,1393,Evaluating of Marketing Strategies of MTNIrancell,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد