چکیده مقاله
With technology development and the market conditions getting more competitive in different production and service sectors, loyal customer is considered as main capital of every organization The expansion of internet global network has brought many benefits to all organizations including banks which along with considerable issues arise Special equity of services including investment which became an important concept in marketing since 1980 is in fact the added value generated for the organization byusing that service The purpose of this research is to explain the loyalty of customers to investment through using electronic banking services in investment in economic projects by bank through using
کلیدواژهها
نویسندگان
Zeinab Abedini Moghanaki
Procurement officer of ISC Co, No ۷ Amirali Alley Komeil Ave , Tehran , Iran
Zahra Abedini Moghanaki
Graduate Student in Entrepreneurship Management at Tehran University, No ۷ Amirali Alley
Seyed Salman Seyedein
Lecturer at Ghochan Payamnoor University, No ۶۸ Koohsangi ۱/۸ Koohsangi Ave ,Mashhad, Iran
شیوه ارجاع
Abedini Moghanaki, Zeinab and Abedini Moghanaki, Zahra and Seyedein, Seyed Salman,1393,Implementation of Customer Via Electronic Banking and Motivate Customers to Investand Develop Financial Resources,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد