چکیده مقاله
The present paper aims at explaining the relationship between some variables of service quality, overall quality of e banking services and customersatisfaction in Bank Industry in Ahwaz city Iran This paper includes a quantitative survey and in general includes the development of a hypothesistesting tool The data were analyzed by Lisrel software program using statistical path analysis The results shows that there is a significant relationshipbetween the quality of online service to the customer, the quality of online system, the quality of banking services products, overall quality of e banking services and customer satisfaction
کلیدواژهها
نویسندگان
Belghis Bavarsad
Assistant Professor, Shahid Chamran University SCU of Ahvaz, Iran
Zahra Azizi
Master of Management, Shahid Chamran University SCU of Ahvaz, Iran
Mehran Saghaeian
Master of Management, Shahid Chamran University SCU of Ahvaz, Iran
Ali Akbar Hozhabri
PhD student, Faculty of Management, Universiti Teknologi Malaysia UTM
شیوه ارجاع
Bavarsad, Belghis and Azizi, Zahra and Saghaeian, Mehran and Hozhabri, Ali Akbar,1394,Testing the Relationship between Service Quality, Overall e-Banking Service Quality and Customer Satisfaction,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد