چکیده مقاله
Mass media refers to tools that first establish a one way communication between the sender and the receiver, and secondly, messages are sent in a general and general way The most important issue in today's business market for companies is to be seen more More visibility makes it more likely that a customer will like and use their products or services More usage means more profit goes to the pockets of companies One of the best ways that companies use today to get more visibility is to make a promotional clip To make such clips, they refer to professional content production teams so that the quality of the work is high and it can attract the attention of customers Usually, making such clips requires high knowledge and literacy It is very important to know the taste of customers and it should be taken into account when making such clips It is always important what customers like When this point is well understood, a suitable clip will definitely be made Every company pursues goals after making such clips Achieving these goals is very important and the clip is usually made in such a way that it can help to achieve these goals In the rest of this article, we will tell and briefly explain the reasons that companies usually have for making commercial clips Creating promotional teasers is one of the most important communication tools in any business Many organizations use advertising to achieve their goals The success or failure of many organizations lies in the quality of their advertising activities Therefore, it is necessary to advertise in an efficient and effective way Advertising activities should be designed with more expertise Businesses should focus on the effectiveness of accepting advertisements from customers according to their trends and needs They should complete the process of accepting advertisements by providing value added services Advertising is not only a necessity for large business organizations, but also a useful and even necessary tool for libraries Advertising consists of a message or messages that serve different purposes These goals have two key features: 1:informing awareness 2:persuasion Advertising has an effective and influential function and can influence the intellectual framework, behavioral pattern, value system of the way people interact with the environment of others Among these effects, we can mention things like creating awareness, creating a positive attitude, and creating demand One of the important tools of advertising is the media In the dictionary, media is defined as any device that conveys a message from one place to another In the term of journalism, the media is divided into two categories: collective and group
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شیوه ارجاع
bayani shahri, Ailar,1402,The role of television advertising teaser in attracting the audience,The 17th International Conference on Psychology, Counseling and Educational Sciences
ارائهشده در
مجموعه مقالات هفدهمین کنفرانس بین المللی روانشناسی، مشاوره و علوم تربیتی20 مرداد 1402