چکیده مقاله
Green marketing has become ubiquitous Generating profits through green marketing, however, has not While firms continue to adopt environmental practices, they struggle to gain a competitive advantage through these endeavors While scholars search for underlying theories and motivational factors to explain and change this behavior, managers simply want tangible solutions that improve performance and provide a return on their green investments Environmental orientation may shed light onto this discrepancy by assessing a firm’s ability to provide an authentic, unified image of environmental commitment
کلیدواژهها
Green consumer behavior green product Green marketing. Green marketing
نویسندگان
Sajad CHeraqi
MA Accounting, Azad Islamic University of Roodehen Tehran Iran
شیوه ارجاع
CHeraqi, Sajad,1399,STUDY A GREEN PURCHASE BEHAVIOUR TO GREEN MARKETING,7th International Conference on New Research in Management, Economics, Accounting and Banking
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی پژوهش های نوین در مدیریت،اقتصاد،حسابداری و بانکداری2 اسفند 1399