چکیده مقاله
The aim of the present study was the relationship between marketing and advertising, especially word of mouth communication through channels such as social media Telegram, Instagram The research method was descriptive correlational The statistical population of this study includes all managers of companies that use channels and cyberspace for advertising and marketing A total of 92 people were selected by simple sampling method as the statistical sample of the present study Data collection tools included a questionnaire The results showed that the highest priority is related to level 3 mechanism , with a weight of 0 236 Level 2 Criteria with a weight of 0 225 is in the middle priority Level 1 Target with a weight of 0 1939 has the lowest priority Also, the compatibility coefficient of the comparisons made is 0 334, which is less than 0 1 Level 3 0 236 , Level 2 0 225 and Level 1 0 391 are the top priorities, respectively
نویسندگان
Sarah Behmanesh
Master of Business Administration Tehran, Iran
شیوه ارجاع
Behmanesh, Sarah,1399,Word-of-Mouth Communication Through Social Media,7th International Conference on New Research in Management, Economics, Accounting and Banking
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی پژوهش های نوین در مدیریت،اقتصاد،حسابداری و بانکداری2 اسفند 1399