چکیده مقاله
This research utilizes a qualitative approach to examine the pragmatic speech acts found in car insurance advertisements in English and Persian, particularly concentrating on the slogans and headlines that make these ads stand out as effective marketing strategies The analysis scrutinizes 60 targeted advertisements—30 from each language—using Searle's 1979 classification of speech acts By conducting an in depth review of print ads gathered from leading newspapers and insurance company websites, this study identifies and categorizes the types and occurrences of speech acts within the selected material The results indicate that both English and Persian ads primarily consist of directive and assertive speech acts, with a striking lack of declarative acts in either language Notably, the research shows that directive speech acts are significantly more common in English advertisements 71 02% than in Persian ones 42 10% , while assertive acts are more frequent in Persian ads 42 10% compared to English 18 72% Additionally, expressive and commissive acts appear infrequently, signifying different strategic approaches in marketing communication between the two languages This study enhances the understanding of the pragmatic aspects of advertising and emphasizes how cultural and social influences shape the effectiveness of ads The findings have educational implications, providing valuable insights for educators and students in both English and Persian contexts, especially for improving skills in advertising writing and discourse analysis Ultimately, the research demonstrates how language transcends mere communication to serve as a means of persuasion and ideology in advertising, reflecting larger societal values and consumer behavior
کلیدواژهها
نویسندگان
Moharram Sharifi
Miyaneh Branch, Islamic Azad University, Miyaneh, Iran
شیوه ارجاع
Sharifi, Moharram,1404,Cultural Reflections in English and Persian Advertisements,23th International Conference on Language , Literature , Culture and History Studies,Tehran
ارائهشده در
مجموعه مقالات بیست و سومین کنفرانس بین المللی زبان، ادبیات، فرهنگ و تاریخ30 آبان 1404 · تهران