چکیده مقاله
This research was conducted with the aim of investigating the relationshipbetween trust and perceived risk with the loyalty of customers of NationalBank of Khorramabad in 1403 The research method was descriptive andcorrelational The surveyed community is the customers of National Bankof Khorram Abad who also use banking services Due to the unlimited sizeof the sample, 384 people were determined according to the table of Karjesiand Morgan, who were selected by simple random sampling method 112men and 272 women participated in this survey in 1403 The data collectiontool was the standard questionnaires of Zhao and et al 2010 , Chang et al 2010 and Oliver 1997 To analyze the data, Kolmogorov smear test,Pearson correlation test, stepwise regression analysis by SPSS statisticalsoftware were used The results showed that there is a positive andsignificant correlation between trust and perceived risk with the loyalty ofcustomers of National Bank of Khorramabad Among the dimensions oftrust and perceived risk, the dimension of perceived risk has the ability topredict customer loyalty and about 73% of the variance of loyalty Itexplains customers in the meli Bank of Khorramabad 12 pt
کلیدواژهها
نویسندگان
Ali Ramina
Master of Business Administration, Faculty of Literature and Humanities, Islamic Azad University, Khorramabad, Iran
Amin Rahimi
Assistant Professor, Business Administration, Faculty of Literature and Humanities, Islamic Azad University, Khorramabad, Iran
شیوه ارجاع
Ramina, Ali and Rahimi, Amin,1403,Investigating the relationship between trust and perceived risk with customer loyalty of Khorram Abad meli Bank,10th National Interdisciplinary Research Conference in Huminitic Sciences,Tehran
ارائهشده در
مجموعه مقالات دهمین همایش ملی تحقیقات میان رشته ای در مدیریت و علوم انسانی31 شهریور 1403 · تهران