چکیده مقاله
The industrial sector, historically characterized by long sales cycles, complex product offerings, and a strong reliance on personal relationships, is undergoing a profound transformation driven by the integration of Artificial Intelligence AI This paper explores the myriad ways AI is reshaping industrial marketing, moving beyond traditional methods to embrace data driven strategies, personalized customer engagement, and optimized operational efficiencies We delve into specific applications such as predictive analytics for demand forecasting, AI powered lead generation and qualification, intelligent content creation, personalized customer journeys, and enhanced after sales service Furthermore, we discuss the challenges and ethical considerations surrounding AI adoption in this unique market and posit its future as a cornerstone of competitive advantage
کلیدواژهها
نویسندگان
Zahra Yarloo
Department of chemistry, Science and Research Branch, Islamic Azad University, Tehran, Iran
Zahra Zaghari
Department of chemistry, Science and Research Branch, Islamic Azad University, Tehran, Iran
شیوه ارجاع
Yarloo, Zahra and Zaghari, Zahra,1404,The Transformative Power of Artificial Intelligence in Industrial Marketing,3rd International Conference on Industrial Marketing,Tehran
ارائهشده در
مجموعه مقالات سومین کنفرانس بین المللی بازاریابی صنعتی21 آبان 1404 · تهران