چکیده مقاله
Nowadays, e banking enables customers to conduct their financial activities in a virtual environment using Web and Internet technology The purpose of the study was to identify the factors affecting EPT The factors affecting examination of EPT by Saman Bank customers in this study were divided into six factors: performance expectancy PE , effort expectancy EE , social influence SI , personal priorities PPs , facilitating conditions FC , and personal norm PN The population was the customers of Saman Bank, West Azerbaijan branches, using the service temporarily and continuously The study was applied in terms of purpose and descriptive analytical in terms of nature and method Data collection method was through a questionnaire Structural equation modeling SEM and LISREL software were used to test the hypotheses In the model examined, the fitness indices showed the appropriateness of the conceptual model and the results of data analysis were as follows: there is a linear relationship between PE, EE, SI, FC, PPs, PPs, and PN with behavioral intention BI and EPT, and a linear relationship between the intention of EPT, which is an intermediary variable, and EPT
کلیدواژهها
نویسندگان
Roshan Lavasti
مقاله A Model for Increasing Electronic Payment Tendency (EPT) using Gamification
شیوه ارجاع
Lavasti, Roshan,1398,A Model for Increasing Electronic Payment Tendency (EPT) using Gamification,The 5th International Conference on Science & Technology with Sustainable development approach,Shiraz
ارائهشده در
مجموعه مقالات پنجمین همایش بین المللی علوم و تکنولوژی با رویکرد توسعه پایدار1 شهریور 1398 · شیراز