چکیده مقاله
This study aims to investigate the mediating role of competitive intelligence in the impact of digital leadership on e service innovation in Urmia Municipality The research is applied in purpose and descriptive survey of correlational type The statistical population consisted of all ۳,۰۰۰ employees of Urmia Municipality Based on Cochran's formula, a sample of ۳۴۱ individuals was estimated, and considering a ۱۰% attrition rate, ۳۸۰ questionnaires were distributed using proportional stratified random sampling Data were collected using three researcher made questionnaires on digital leadership, competitive intelligence, and e service innovation, which were validated through content validity CVR and CVI and reliability Cronbach's alpha > ۰ ۷۰ Data analysis was performed using SPSS ۲۶ and SmartPLS ۴ through structural equation modeling The measurement model confirmed excellent reliability and convergent validity CR > ۰ ۹۱, AVE > ۰ ۶۵ , and discriminant validity was established using both Fornell Larcker and HTMT criteria all HTMT < ۰ ۸۵ The structural model results showed that digital leadership has a significant positive effect on competitive intelligence β = ۰ ۶۳۴, p < ۰ ۰۰۱ , and competitive intelligence significantly affects e service innovation β = ۰ ۵۵۱, p < ۰ ۰۰۱ However, the direct effect of digital leadership on e service innovation was not significant β = ۰ ۱۸۷, p = ۰ ۰۵۸ The indirect effect through competitive intelligence was significant β = ۰ ۳۴۹, p < ۰ ۰۰۱, ۹۵% CI ۰ ۲۵۸, ۰ ۴۴۵ , confirming full mediation The model explained ۴۸ ۵% of the variance in e service innovation R² = ۰ ۴۸۵ , and fit indices SRMR = ۰ ۰۵۸, NFI = ۰ ۹۱۳ indicated good model fit These findings suggest that digital leadership enhances e service innovation only indirectly by fostering competitive intelligence, highlighting the critical role of competitive intelligence as a full mediator in public sector digital transformation The study provides practical implications for municipal managers to invest in both digital leadership capabilities and competitive intelligence systems to successfully innovate electronic services
کلیدواژهها
نویسندگان
Ramtin Gholam Alizadeh
University of Urmia, Urmia, Iran
Ahmad babzadeh par
Administrative Expert, Municipality of Urmia
شیوه ارجاع
babzadeh par، Ahmad،1405،The Mediating Role of Competitive Intelligence in the Impact of Digital Leadership on Municipal E Service Innovation (Case Study: Urmia Municipality)،شانزدهمین کنفرانس بین المللی مطالعات بین رشته ای در مدیریت و مهندسی،تهران
ارائهشده در
مجموعه مقالات شانزدهمین کنفرانس بین المللی مطالعات بین رشته ای در مدیریت و مهندسی31 خرداد 1405 · تهران