چکیده مقاله
Although technological advances increase welfare, decreasing in physical activity leads to the prevalence of noncommunicablediseases such as obesity This study provided an experiment to investigate how nudges influencehealthier food choices and consumer behavior in response to nudges The data was collected through an onlinequestionnaire in March 2023 Participants were asked to choose their food among burgers with different fatlevels from three menus with different conditions control, textual nudge, and visual nudge The multinomiallinear regression model was used to analyze the data The results showed that compared to the control condition,by using the textual nudge there is a greater chance for Burger3 OR=1 576, P=0 001 than Burger1 By usingthe visual nudge, there is a greater chance for Burger3 OR=2 449, P=0 001 or Burger2 OR=2 241 withP=0 001 than Burger1 Although both nudges were effective in encouraging participants to make healthier foodchoices, the visual nudge was found to be more effective It is suggested to standardize health symbols and thenutritional value of food, instilling trust in the symbols, and raising awareness of the harms of food and the roleof nutrition in the health of society, should be given special attention in health policy
کلیدواژهها
نویسندگان
Saeed Jalalian
Agricultural Economics Department, Ferdowsi University of Mashhad
Alireza arbasi
Agricultural Economics Department, Ferdowsi University of Mashhad
شیوه ارجاع
Jalalian, Saeed and arbasi, Alireza,1402,Healthier food choices using nudge strategy: an online fast food experiment,The first national conference on food security, food safety and health,Mashhad
ارائهشده در
مجموعه مقالات اولین همایش ملی امنیت غذایی، ایمنی غذایی و سلامت24 مهر 1402 · مشهد