چکیده مقاله
In the competitive and dynamic realm of the airline industry, navigating sales and marketing strategies with precision and effectiveness is paramount for sustaining growth and enhancing competitive advantage This paper presents a comprehensive investigation into the role of Key Performance Indicators KPIs in optimizing airline sales and marketing strategies, employing a mixed methods research design that combines quantitative analysis with qualitative insights Through the examination of various KPIs—ranging from sales performance and market expansion to digital marketing effectiveness—the study unveils the significant impact of a KPI driven approach on strategic decision making and operational efficiency The findings highlight the critical need for integrating digital and traditional marketing channels, underscore the value of strategic agility enabled by real time KPI analysis, and discuss the challenges inherent in implementing a data driven culture within organizations The research contributes to both theoretical and practical discussions in the field, providing actionable insights for Sales and Marketing Directors aiming to harness the full potential of KPIs Additionally, the paper outlines future research directions, including the exploration of emerging technologies and the comparative analysis of global versus regional market strategies, to further enhance the strategic application of KPIs in the airline industry
کلیدواژهها
نویسندگان
Seyyed AbdolHojjat MoghadasNia
Tarbiat Modares University
Nastaran Salehi
Università degli Studi di Firenze
شیوه ارجاع
MoghadasNia, Seyyed AbdolHojjat and Salehi, Nastaran,1403,Optimizing Airline Sales and Marketing Strategies A KPI-Driven Approach,The 7th National Organization and Management Research Conference,Tehran
ارائهشده در
مجموعه مقالات هفتمین کنفرانس ملی پژوهش های سازمان و مدیریت31 اردیبهشت 1403 · تهران