چکیده مقاله
With the improvement of mobile technologies and devices, banking users are able to conduct bankingservices at anyplace and at anytime and even in mobile The increased need/wish for mobility amongstvarious sections of the society, particularly amongst professionally active groups, is confronting creditinstitutions, banks and other enterprises offering financial services, with challenges to adjust theirservice portfolio in a way to best suit the needs of their customers On the other hand it also opens up anew arena of opportunities by making it possible to offer innovative, value added services by activelyinducing demand for new, mobility centric service Banks are eager to take advantage of these newopportunities, and they have the resources for it and it is necessary to take on mobile bankingdeployment to maintain a competitive edge This paper examines strategic implications of changes incompetitive m banking Market as perceived by the banks It proposes a model for bank Managers inuse of strategic opportunities in mobile banking by using Porter's competitive forces and some otherstrategic management models We conclude that in order to achive a competitive edge in today's worldof advanced technologies, it is crucial that financial institutions position themseles in deploying theseapplications Without having themselves to mobile technologies, they will easily exclude from themarket
کلیدواژهها
نویسندگان
Fariba Aberooei
Information Technology Engineering e Commerce ,Shiraz University
Fariborz Sobhanmanesh
Assistant Professor of Shiraz University
Reza Akbarian
Assistant Professor of Shiraz University
شیوه ارجاع
Aberooei, Fariba and Sobhanmanesh, Fariborz and Akbarian, Reza,1389,A STRATEGIC MODEL IN USING MOBILE BANKING IN IRAN,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش