چکیده مقاله
Within the past decade, mobile technology and especially cell phones have made significant changesin various aspects of human life and changed traditional procedures for communication, negotiation,business, commerce and marketing These changes have reduced the expenses, facilitated the affairs sothat the popularity of mobile services in the world of the third millennium is rising dramatically Another reason to expand the effective use of mobile technology is easy access, fast and inexpensive mobile phone services There are more than 3 billion mobile phones around the world, meaning 40% of the total population of the world has access to them In many developed countries, mobile penetration percentage is above 90% indicating the attention focused more and more on cell phones,mobile technology and the importance of such services In this paper, after providing basic definitions of e commerce, mobile commerce and their models, we will focus on mobile phone applications in business and their role in B2B and B2C models Afterwards, a number of case studies will be cited
کلیدواژهها
نویسندگان
Asghar Soltani
Assistant Professor, Faculty of Administrative Sciences and Economics, Isfahan University
Pezhman Jarast
Student of M Sc in Financial Management, Isfahan University
Hamid Reza Bolhasani
Researcher of Information and Communication Technology, Isfahan University
شیوه ارجاع
Soltani, Asghar and Jarast, Pezhman and Bolhasani, Hamid Reza,1389,APPLICABLE STUDY OF MOBILE COMMERCE; REVIEW OF OPPORTUNITIES AND CHALLENGES,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش