چکیده مقاله
Today, because of strong competition in almost all marketplaces, making customers convinced with only product, or price, or such factors is very difficult for companies So, companies focus on the ways to turn the competition over for themselves One of the tools for achieving to this goal is, to provide better support for customer not only after sale but also in all other phases of customer relationship, namely acquisition or loyalty phases In this paper we intend to manage customer relationship in tourism industry by using obiletechnology This is because tourism is one of the favorable industries in this field and with this approach, customer satisfaction is highly achieved After defining basic concepts, specifications of mobile devices, as ways for making relationship with customers, will be demonstrated Then, mobile customer relationship management and also tourism services are proposed Subsequently, in the next section, we will blend these two together At the end, as a case study, a Persian mobile application named Jabin available at Tehran municipality web site is introduced and evaluated
کلیدواژهها
نویسندگان
Mina Serajian
Msc in Ecommerce, Shiraz University, Shiraz, Iran
Mehrnoosh Hassany
Msc in Ecommerce, Shiraz University, Shiraz, Iran
Davood Mazinanian
Msc in Ecommerce, Shiraz University, Shiraz, Iran
Mohammad Rahim Esfidani
PhD in Business Management International Marketing, Institute for Trade Studies and Research, Tehran, Iran
شیوه ارجاع
Serajian, Mina and Hassany, Mehrnoosh and Mazinanian, Davood and Esfidani, Mohammad Rahim,1389,MOBILE CUSTOMER RELATIONSHIP MANAGEMENT (M-CRM) IN TOURISM,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش