چکیده مقاله
E tourism provides the potential to make information and booking facilities available to large numbers of consumers at relatively low cost It enables the tourism sector to make large scale savings on the production and distribution of print and other traditional activities It also provides a tool to develop efficient communications and relationships with the end consumers as well as tourism suppliers The purpose of this study is to investigate the factors influencing tourist satisfaction due to electronic services provided by tourism agencies The statistical community of this study includes the tourists who have visited the city of Isfahan in May 2010 To estimate the sample size, a preliminary study was done first and a number of questionnaires 30 items were randomly distributed among the members of the community Then the variance of the statistical community was computed and by using the formula of estimating the sample size, number 41 was calculated respectively To collect the needed data for analysis, research hypotheses and questionnaires were used and then the data was analyzed according to relative frequencies Eventually it was concluded that implementation of E CRM would highly affect tourist satisfaction
کلیدواژهها
نویسندگان
Arezou Taheri
MBA Student, University of Isfahan
Mojtaba Nourbakhsh
MBA Student, University of Isfahan
Milad Kouchekian
MBA Student, University of Isfahan
شیوه ارجاع
Taheri, Arezou and Nourbakhsh, Mojtaba and Kouchekian, Milad,1389,THE EFFECTS OF IMPLEMENTING E-CRM ON TOURIST SATISFACTION,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش