چکیده مقاله
With the improvement of mobile technologies and devices, banking users are able to conduct banking services at any place and at any time Recently, many Iranian banks have provided mobile accessfinancial information The purpose of this research is to examine and validate determinants of users’intention to mobile banking in Iran This research used a structural equation modeling SEM to test the causalities in the proposed model The proposed model was empirically evaluated by using survey data collected from 203 banking users concerning their perceptions of mobile banking The findings indicatethat this model can predict consumer intention to use mobile banking Specifically, perceived ease ofuse, perceived usefulness, Task technology fit, self efficacy and connectivity have a significant effect on user intention toward mobile banking
کلیدواژهها
نویسندگان
K. Iman Rahmanian
Department of Information Technology, NooreTouba University, Tehran, Iran
Alireza Ghanadan
K. Iman Rahmanian Department of Information Technology, NooreTouba University, Tehran, IranAjdari Bahman
Ajdari Bahman
K. Iman Rahmanian Department of Information Technology, NooreTouba University, Tehran, IranAlireza Ghanadan
شیوه ارجاع
Rahmanian, K. Iman and Ghanadan, Alireza and Bahman, Ajdari,1392,Determinant of behavioral intention to mobile banking services in Iran,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد