چکیده مقاله
What do our customers know This is the fundamental question in customer knowledge management that emerged at the first decade of 21st century as the corporations’ mainadvantage in making co creation value At this study we explain why customer knowledge management is important and how it could have an impact on loyalty and its influence on making co creation value We will describe the main concepts related to the topic and how to gain data that are useful in CKM process At the end of article, we illustrate a conceptual framework of CKM process and describe the components In addition we offer the ways of increasing customer’s knowledge quality that we call it Mass Public Education
کلیدواژهها
نویسندگان
Ali Gohary
Azad University, Qazvin, Iran
Yusuf Pashazadeh
Management, Urmia University, Urmia, Iran
Mobin Abbaspour
Management, West Azerbaijan Science and research Branch, Islamic Azad University Urmia,Iran
شیوه ارجاع
Gohary, Ali and Pashazadeh, Yusuf and Abbaspour, Mobin,1392,One Step in Advance Using Customer Knowledge Management to Make Co-Creation Value,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد