چکیده مقاله
With the increasing spread of Internet and its application in various business processes and its profit by save time and reduce place limitations via the web, we observe the several forms of trade boom to take better However this situation deals to variety of risks with their various forms Some studies show that these risks create the negative attitude in users and they are the most important preventive factors in using e commerce The above factors caused complexity, challenge, ambiguous, and risk feeling in the customers who use of electronic capabilities This paper analyzes the base researches in the theory of perceived risk and reviews the related research in the two major dimensions of e commerce: buying and selling products online and e services Also the study compares the findings with existence researches in Iran, as a developing countries Consequently we identify a general classification of the risks and their effects in e commerce
کلیدواژهها
شیوه ارجاع
1389,THE STUDY OF THE VARIOUS FACETS OF PERSIVED RISKS IN E-COMMERCE BY CUSTOMERS (FOCUSING ON DEVELOPING COUNTRIES),5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات پنجمین کنفرانس بین المللی تجارت الکترونیک در کشورهای درحال توسعه1 فروردین 1389 · جزیره کیش