چکیده مقاله
Banks, as a service organization always to provide a consistent performance and quality improvement have emphasized on the customer Today with advent of e commercewebsites, it is important and Web is based e service quality The aim of this study was to evaluate the service quality of bank’s website at the customer perspective using a multicriteria decision making in fuzzy environment 5 public and private banks were consideredfor this study The main criteria and sub criteria were determined by experts for evaluating service quality of the websites Then a fuzzy AHP method, weighted criteria, and banks were ranked and selected using fuzzy TOPSIS method according to the quality of eservices
کلیدواژهها
نویسندگان
Somaye Ayeen
Master student of Industrial Engineering, Department of industry, Yazd University
Mohammad hoosein Abooie
Faculty member of Industry Group, Yazd University
شیوه ارجاع
Ayeen, Somaye and Abooie, Mohammad hoosein,1392,Selection of bank at the sights of customer based on website services quality using fuzzy logic,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش