چکیده مقاله
The reliance of Iran's handmade carpet traders and producers on the traditional business practices and their distrust of the internet and e commerce is an important cause to blame forthe recent decline in the share of the Iranian carpet export in the world market The paper briefly discusses the importance of e commerce, outlines its advantages and disadvantages and emphasizes its effects on Persian handmade carpet as one of the main industries of Iran The research method is based on investigating inter organizational strengths and weaknesses, and external organizational opportunities and threats According to conducted studies, launching business information networks in order to increase carpet exporters awareness ofthe new e business practices, motivating carpet producers and exporters through increasing government supports to the carpet industry, reducing custom clearance processes for buyers through Iran membership in WTO, application of advanced technology to enhance the qualityof products, using information technology in marketing and internet advertisement, are the most important factors that impact Iranian carpet industry’s success in e commerce
کلیدواژهها
نویسندگان
Hossein Panahi
Faculty of Economics, Tabriz University
Ahmad Assadzadeh
Faculty of Economics, Tabriz University
Khadijeh Taheri
MA Student in Economics and Carpet Management
شیوه ارجاع
Panahi, Hossein and Assadzadeh, Ahmad and Taheri, Khadijeh,1392,Strategic Planning to Implement E-Commerce in Handmade Carpet: A SWOT Matrix Approach,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش