چکیده مقاله
Purpose – This paper aims to develop and test a model to analyze the relationships between four aspects of technical electronic commerce EC based information system IS resources and, thebanking system integration, and business value The paper is consistent with the perspective onIS enabled organizational capabilities and resource based view of the bank A questionnairebasedsurvey was conducted to collect data from 110 managers of banks Finally, the findings suggest that banking system integration, a key EC enabled organizational capability, can enhance business value We found that this capability serve as a catalyst in transforming technical EC based IS resources technical quality of EC applications, ECadvancements, EC alignment and E branding into higher value for a bank Among other limitations, this paper does not address human IS resources as the other potential determinants of bank s capabilities Moreover, this study relies on cross sectional data Our results suggest that banking system integration is an important intermediate organizational capability through which value of EC based IS resources can be materialized The technicalaspects of EC based IS resources needs to developed to effectively form banking system capabilities The value of our study is perhaps one of the first to show theoretically and empirically how banks, in particular in developing countries can generate business value fromEC enabled banking system integration while we have broaden the scope of EC alignment in relation to process integration and business value to the entire banking system
کلیدواژهها
نویسندگان
Asghar Naderi
Phd Student in Shakhespajouh Institute
Parisa Yaghoubi Manzari
Researcher of Institute for Trade Studies & Research
شیوه ارجاع
Naderi, Asghar and Yaghoubi Manzari, Parisa,1392,The Effect of Electronic Commerce in Business Value in Iran Banking System,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش