چکیده مقاله
E Commerce is growing rapidly and so is its major part, e tourism Although it is important to enhanc e its technology, but there is a necessity to understand the behaviorof its consumer first This study aims to identify fundamental factors influencing consumer acceptance of e tourism websites in Iran The theoretical background of the study is based on Technology Acceptance Model We investigated the effect of Task Technology Fit, playfulness, trust and computer selfefficacy, as additional factors, on user acceptance of e tourism websites Our empirical findings from analyses of a survey data indicate that attitude toward use has the most effect on intention to use e tourism The result of this study enhanced our knowledge about critical success factors which influence etourism acceptance Our findings help tourism operators, webdevelopers and researchers to better understand consumer’s behavior in e tourism context
کلیدواژهها
نویسندگان
Marzieh Khalouzadeh Mobarakeh
Dept of Computer Engineering, Islamic Azad University, Mobarakeh Branch, Mobarakeh, Isfahan, Iran
Mehran Rezaei
Dept of Information Technology Engineering, University of Isfahan, Isfahan, Iran
شیوه ارجاع
Khalouzadeh Mobarakeh, Marzieh and Rezaei, Mehran,1393,Identification of Effective Factors and Study of their Impact on ConsumerAcceptance of E-tourism in Iran,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد