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مقالات حوزه «Customer Relationship Management»

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مقاله کنفرانسی سال ۱۳۸۹ ۲,۱۰۹ مشاهده

CUSTOMER-ORIENTED INFORMATION SYSTEM ARCHITECTURE: IT-BASED INTEGRATION OF CUSTOMER RELATIONSHIP MANAGEMENT WITH SUPPLY CHAIN AND KNOWLEDGE MANAGEMENT

Nowadays, in the e Business environment, companies are shifting their business strategies fromproduct oriented to customer oriented As companies' bus…

Customer relationship managementSupply chain managementKnowledge management
مقاله کنفرانسی سال ۱۳۹۲ ۲,۰۰۵ مشاهده

One Step in Advance Using Customer Knowledge Management to Make Co-Creation Value

What do our customers know This is the fundamental question in customer knowledge management that emerged at the first decade of 21st century as the…

Customer Knowledge ManagementCo-creation valueMass Public Education
مقاله کنفرانسی سال ۱۳۹۲ ۱,۷۹۲ مشاهده

The Effects of Electronic Customer Relationship Management on Customer Loyalty (Case Study: Pooya Negar Fanavar

With the increasing spread of electronic commerce, new opportunities have been created for companies and organizations to provide services to their c…

Customer Relationship ManagementCustomer LoyaltyElectronic Customer Relationship Management
مقاله کنفرانسی سال ۱۳۹۹ ۱,۴۳۰ مشاهده

مدیریت ارتباط با مشتری و کاربرد هوش تجاری در آن

Customer Relationship Managementهوش تجاریBusiness Intelligence
مقاله کنفرانسی سال ۱۳۹۴ ۱,۱۵۱ مشاهده

Application of Information Technology Techniques in Design of a CRM Model for Telecommunication Company

Nowadays, Customer Relationship Management in short CRM is gaining more and more importance due to the competitive market Most developing countries w…

Customer Relationship ManagementInformation TechnologyStrategy
مقاله کنفرانسی سال ۱۳۹۴ ۹۴۶ مشاهده

Evaluating e-CRM performance in banking industry

These days the usage of electronic marketing & internet, has been changed the customer relationship management, and the E CRM hasattracted many of co…

customer relationship managementBalanced Score cardPerformance Evaluation
مقاله کنفرانسی سال ۱۳۹۹ ۹۴۴ مشاهده

Data mining techniques in the banking industry

The banking industry around the world is undergoing drastic and dramatic changes, and with the spread of ebanking, it has become easier to record tra…

Customer relationship managemente-bankingcross-marketing
مقاله کنفرانسی سال ۱۳۹۵ ۸۱۱ مشاهده

A Novel Customer Churn Model by Markov Chain

Customer churn has been a core research in Customer Relationship Management CRM studies in recent years Customer churn studies contains many aspects…

customer churncustomer relationship managementMarkov chain model
مقاله کنفرانسی سال ۱۳۹۳ ۶۳۱ مشاهده

Customer Relationship Management and its use in Insurance Industry

In today s world we should speak about the mature and developed markets which have different features compared to the previous ones, and can point ou…

insurance industrycustomer relationship managementCustomer Orientation
مقاله کنفرانسی سال ۱۳۹۳ ۵۶۸ مشاهده

Information Technology and Customer Relationship Management in Life Insurance

Customers Relationship Management CRM is a broad term that covers concepts used by companies to manage their relationship with customers, including t…

Customer Relationship ManagementMarketingLife Insurance
مقاله کنفرانسی سال ۱۴۰۴ ۹۲ مشاهده

Implementation of IT and Customer Relationship Management Capabilities on Marketing Performance in Banks

This study aimed to measure the effect of information technology and customer relationship management capabilities on marketing performance an empiri…

IT CapabilitiesCustomer Relationship ManagementMarketing Performance