چکیده مقاله
Nowadays, in the e Business environment, companies are shifting their business strategies fromproduct oriented to customer oriented As companies' business strategies become more customeroriented with the evolution of mass customization and personalized services, information technologies IT are used not only to serve various departments within an organization, but also to serve end users of the organization's products and services In this paper we develop the IT based integrated systems which comprise from three famous management systems, i e customer relationship management, supply chain management and knowledge management Specifically, the use of IT adds a new dimension to this system, because the successful adoption of IT enabled system redefines thetraditional models of interaction between businesses and their customers, both nationally and globally By applying such a system companies can retain and attract customers who are potentially valuableand help to company to effectively meet differing customer needs
کلیدواژهها
نویسندگان
J Behnamian
Department of Industrial Engineering, Amirkabir University of Technology, Tehran, Iran
S.M.T Fatemi Ghomi
Department of Industrial Engineering, Amirkabir University of Technology, Tehran, Iran
شیوه ارجاع
Behnamian, J and Fatemi Ghomi, S.M.T,1389,CUSTOMER-ORIENTED INFORMATION SYSTEM ARCHITECTURE: IT-BASED INTEGRATION OF CUSTOMER RELATIONSHIP MANAGEMENT WITH SUPPLY CHAIN AND KNOWLEDGE MANAGEMENT,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش