چکیده مقاله
With the increasing spread of electronic commerce, new opportunities have been created for companies and organizations to provide services to their customers If an organization fails inthis regard it will easily lose its market share and this led to the destruction of that company Companies should try different ways to create a sense of loyalty to their customers in order to differentiate themselves to other companies One of these ethods is the use of electronic customer relationship management The aim of this study is to investigate the effects of electronic customer relationshipmanagement on customer loyalty The customers of Pooya Negar Fanavar Company were selected for this purpose We use the simple random sampling method in order to study thesecustomers A pilot study was conducted by distributing some random questionnaire among thesamples The sample size was estimated by using appropriate formulas and estimating the variance of the samples The result of data analysis revealed that Service Quality, Availability of information via the Internet, saving time, Trust and reliability, Understanding customer needscan be effective on the samples royalty to the Pooya Negar Fanavar Company
کلیدواژهها
نویسندگان
Hadi Teimouri
Assistant Professor, Department of Management, University of Isfahan, Isfahan, Iran
Azadeh Abedini
EMBA Graduated, Department of Management, Islamic Azad University of Najafabad
شیوه ارجاع
Teimouri, Hadi and Abedini, Azadeh,1392,The Effects of Electronic Customer Relationship Management on Customer Loyalty (Case Study: Pooya Negar Fanavar,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش