چکیده مقاله
Purpose – Many e commerce transactions via e payment systems is carried out The aim of this studyis that the theory of structures, an empirical analysis about the importance and ranking key factors thatmay be on customer satisfaction in electronic payment systems affect the Iranian banks, to provide it Design/methodology/approach – This research study mainly uses the deductive approach to consider secondary sources and primary data, where hypotheses have been developed in order to demonstrate the findings 10 specific topics of the factors in e payment systems, customer satisfaction and affect are more key, were selected and reviewed To achieve this goal, Out of 754 questionnaires for statistical analyses was provided to respondents A total of 548 questionnaires were coded and analyzed using LISREL 8 53 to analyze the hypotheses Findings – The research proved that the perceived importance of the key factors was correlated through security, trust, perceived advantage, processing speed, perceived risk , usability , focusing on customer needs , responding to objections and privacy Originality/value – Important research results to help banks and other institutions providing e payment systems in identifying key factors and their ranking for customer satisfaction and use it to better design of e payment systems will Paper type – Research paper
کلیدواژهها
نویسندگان
Ahmad Sardari
Assistant Professor of Management Faculty Shahed University, Tehran, Iran
Mahsa Ghorbany
Graduate Student of Management Faculty Shahed University, Tehran, Iran
Meisam Bagheri
Graduate Student of Management Faculty Shahed University, Tehran, Iran
شیوه ارجاع
Sardari, Ahmad and Ghorbany, Mahsa and Bagheri, Meisam,1389,EXPERIMENTAL STUDY AND RANK THE KEY FACTORS AFFECTING CUSTOMER SATISFACTION ON ELECTRONIC PAYMENT SYSTEMS (CASE STUDY : MELLI BANK IN IRAN ),5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش