چکیده مقاله
Today, in competitive markets, marketing strategies, trading and development platform for buildingand improvement of online trading on customer centered organizations, importance for managerslocated in strategic companies So, remarkable growths of developed countries from developingcountries have done to create beds B2C E commerce Therefore, appropriate and targeted research, the implementation process will be facilitated inorganizations Therefore, in this research, Raja Company were selected, the largest online ticketservice organization in the field of B2C transactions, which has been allocated the largest domesticand international Thus, the key first step mixed service quality with regular reviews and interviews in online shopping for these companies were identified and then, tested the validity and reliability, andCustomer attitudes to online shopping were analyzed by100 reliable questionnaires collected Results show that, quality website services, previous internet purchases, system security and computer self efficiency are considered in motivating customers B2C service quality factors Ranking service quality indicators showed: customer attitudes to online purchases in the most important quality in the company and identifying priorities can also create a suitable vision to change the company competitive with joining the WTO, market share, competitive advantage also maintain on online purchases
کلیدواژهها
نویسندگان
Alireza Mamaghani
Department of Management, Islamic Azad University Tehran centeral branch Member of young Researchers Club Iran
Jamshid Salehiye Sadagiyani
Member of faculty, Department of Management, Allameh Tabataba’i University Tehran, Iran
Hassan Mousazadeh Abbasi
Department of Management, Islamic Azad University Tehran centeral branch, Iran
Mojtaba Hadavand
PHD student, Department of Management, Allameh Tabataba’i University Tehran,Iran
شیوه ارجاع
Mamaghani, Alireza and Salehiye Sadagiyani, Jamshid and Mousazadeh Abbasi, Hassan and Hadavand, Mojtaba,1389,KEY MIXES SERVICE QUALITY IN ONLINE PURCHASES (B2C) ON RAJA COMPANY,5th international conference on e-commerce in developing countries with focus on export,Kish Island
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC201328 فروردین 1392 · جزیره کیش