چکیده مقاله
This study investigates the impact of global experience in successful strategies on enhancing public trust and customer satisfaction within the insurance industry To develop a model of successful strategies, qualitative methods were employed, including in depth interviews with insurance managers, experts, and technology specialists, alongside content analysis of documents such as annual reports, scientific articles, and international reports Following the identification of the research model, a sample of 288 customers and 198 employees from Sarmad Insurance Company was analyzed to implement the derived model The findings reveal that successful strategies—encompassing the transfer of global experiences, effective risk management, innovative technologies, and financial transparency—significantly influence public trust and customer satisfaction Quantitative data analysis was conducted using structural equation modeling and confirmatory factor analysis through the PLS method with Smart PLS version 4 software Furthermore, the mediating effect of customer satisfaction on the relationship between the insurance companies' successful strategies and public trust was examined using the Sobel test, yielding significant results
کلیدواژهها
نویسندگان
شیوه ارجاع
Hatami, A and Navaee, M and Jalouli, Z,1403,The impact of successful strategies on increasing public trust with the mediating role of customer satisfaction,31st National and 12th International Conference on Insurance and Development (ICID 2024): Public Satisfaction and Trust in Insurance Industry,Tehran
ارائهشده در
مجموعه مقالات سی ویکمین همایش ملی و دوازدهمین همایش بین المللی بیمه و توسعه: رضایت مندی و اعتماد مردم به صنعت بیمه13 آذر 1403 · تهران