چکیده مقاله
Trust plays a pivotal role in shaping the dynamics of the insurance industry, impacting both consumer behavior and insurer practices This literature review delves into the multifaceted concept of trust within the insurance sector, exploring its influence on claim behavior, pricing, and overall market sustainability Key areas of investigation include behavioral economics, where trust mitigates irrational biases, and the role of technology in fostering transparency and reducing fraud Emerging technologies such as blockchain and artificial intelligence offer new avenues for enhancing trust by improving data security and claims processes By examining these themes, this review highlights the critical importance of trust in reducing transaction costs, addressing moral hazard, and boosting insurance demand The findings suggest that trust building strategies can significantly contribute to the growth and efficiency of the insurance market, emphasizing the need for proactive measures to strengthen insurer customer relationships in both mature and emerging markets
کلیدواژهها
نویسندگان
M Sadighi Gilani
Iran university of science and technology, Tehran, Iran
T Motevasel
Saman Insurance, Tehran, Iran,
L Dehghan
Saman Insurance, Tehran, Iran,
شیوه ارجاع
Sadighi Gilani, M and Motevasel, T and Dehghan, L,1403,TRUST; The Leverage for grooming the insurance industry,31st National and 12th International Conference on Insurance and Development (ICID 2024): Public Satisfaction and Trust in Insurance Industry,Tehran
ارائهشده در
مجموعه مقالات سی ویکمین همایش ملی و دوازدهمین همایش بین المللی بیمه و توسعه: رضایت مندی و اعتماد مردم به صنعت بیمه13 آذر 1403 · تهران