چکیده مقاله
The integration of Artificial Intelligence AI into Human Resource Management HRM has become a transformative driver of organizational change, particularly in industries facing rapid technological disruption such as automotive manufacturing While AI has been widely applied in production systems, predictive maintenance, and intelligent driving technologies, its strategic role in managing human resources in the automotive sector remains relatively underexplored This paper examines the potential and challenges of AI adoption in HRM, focusing on recruitment, training and development, performance management, and employee well being within the automotive industry Through a systematic review of recent literature 2021–2025 , the study highlights how AI powered tools, including predictive analytics, natural language processing, and machine learning algorithms, optimize workforce planning, enhance training effectiveness, and improve workplace safety Moreover, the findings identify barriers such as data privacy risks, algorithmic bias, and resistance to change that hinder successful adoption The discussion emphasizes that AI driven HRM practices not only improve efficiency and decision making but also enable automotive firms to build resilient, adaptive, and future ready workforces aligned with the demands of Industry 4 0 and smart mobility
کلیدواژهها
نویسندگان
Nawaz
Tairov Stefanova Aleksandrova
شیوه ارجاع
Stefanova Aleksandrova, Tairov and , Nawaz,1404,Artificial Intelligence Applications in Human Resource Management: Insights from the Automotive Industry,1th national conference on challenges of human capital management in large scale organizations,Mashhad
ارائهشده در
مجموعه مقالات اولین کنفرانس ملی چالش های مدیریت سرمایه انسانی در سازمان های بزرگ مقیاس23 مهر 1404 · مشهد