چکیده مقاله
Background &Purpose: The journey through AI powered predictive analytics in marketing reveals a dynamic intersection of technology and consumer expectations, highlighting new trends and strategies for customer engagement The study focus was to examine how Artificial Intelligence can be leveraged in marketing and sales to assess the evolution of customer relationships, particularly regarding end user’s satisfaction, trust, and loyalty Design/methodology/approach – The research utilized a quantitative approach to gather data The analysis was designed to facilitate ongoing monitoring of relationship development within the case company The study's statistical sample comprised a simple random selection of 384 policyholders from Saman Insurance Company, employing the PLS SEM technique to explore the complex connections between AI and digital marketing, as well as customer satisfaction and trust as latent variables Originality/value Through rigorous analysis and hypothesis testing, it can be concluded that integrating AI into marketing offers valuable insights that significantly impact businesses in the digital age This integration enhances the development of customer relationship experiences in insurance products and can improve marketing efforts, ultimately leading to better services that boost customer satisfaction and trust in the insurance industry
کلیدواژهها
نویسندگان
e Najafi Vayqan
M A in TEFL
B Cheginifard
M A in International Trade
شیوه ارجاع
Najafi Vayqan, e and Cheginifard, B,1403,The Impact of Artificial Intelligence on the Future of Marketing in Making Customer Satisfaction and Trust to Insurance Industry in Iran(Case Study: Saman Insurance),31st National and 12th International Conference on Insurance and Development (ICID 2024): Public Satisfaction and Trust in Insurance Industry,Tehran
ارائهشده در
مجموعه مقالات سی ویکمین همایش ملی و دوازدهمین همایش بین المللی بیمه و توسعه: رضایت مندی و اعتماد مردم به صنعت بیمه13 آذر 1403 · تهران