مقالات حوزه «Digital Transformation»

Implementation of Soft System Methodology (SSM) in the establishment of a new Digital Transformation Department

The Impact of Digital Transformation on the Development of Micro-Insurance Business in Iran (Case Study: Saman Insurance)

Low income households are vulnerable to economic risks and shocks Insuranceis one of the available means for the poor to protect themselves Microinsu…

The Role and Impact of Artificial Intelligence in Marketing: A Review of the Literature and Future Perspectives

The rapid advancement of digital technologies, particularly artificial intelligence AI , has brought significant transformations to marketing This ar…

Strategic Integration Of Industry 5.0 In Aviation: Driving Transformation Through KPIs, Digital Innovation, And Human-Centric Collaboration

This study examines the critical role of Key Performance Indicators KPIs in guiding digital transformation within the airline industry, particularly…

Measuring Unity: A KPI-Governed Performance Architecture (UCTA-PA) for Civilizational Rapprochement and Governance-Grade Benchmarking

This study operationalizes the Unified Civilizational Theological Architecture as a governance grade performance system UCTA PA that translates theol…

Optimizing Airline Sales and Marketing Strategies A KPI-Driven Approach

In the competitive and dynamic realm of the airline industry, navigating sales and marketing strategies with precision and effectiveness is paramount…

The Role of Artificial Intelligence (AI) Concepts in Shaping a New Paradigm of Digital Transformation in Accounting: A Review

The integration of Artificial Intelligence AI concepts marks a fundamental inflection point in the trajectory of accounting practice, driving a neces…

Revolutionizing Mining Operations in Iran through Private ۵G Connectivity

The impact of artificial intelligence on the performance of green supply chain management: an empirical study using spss

Environmental sustainability has become a strategic imperative for organizations due to increasing regulatory pressures, resource scarcity, and stake…

UNPACKING DIGITAL TRANSFORMATION IN LOGISTICS SERVICES: ORGANIZATIONAL BARRIERS, STRATEGIC SUCCESS FACTORS, AND EXEMPLARY MODELS

Digital transformation has emerged as a critical trend in the logistics industry, enhancing efficiency, flexibility, and transparency across supply c…

The future of management in an artificial intelligence world

The rapid expansion of digital technologies has profoundly transformed managerial roles and organizational structures over the past two decades This…

AI-Powered Passenger Experience in Airlines: A KPI-Driven Framework with Mixed-Methods Evidence

This article develops and tests a KPI driven, Balanced Scorecard aligned framework that links AI modalities to enterprise outcomes across the passeng…

AI-Powered Passenger Experience in Airlines: A KPI-Driven Framework with Mixed-Methods Evidence

This article develops and tests a KPI driven, Balanced Scorecard aligned framework that links AI modalities to enterprise outcomes across the passeng…

Self-Knowledge in the Digital Age: A Comprehensive Research Report

Self knowledge—defined as individuals’ understanding of their identity, capabilities, beliefs, and emotions—has become a central construct across psy…

Identification of Barriers and Opportunities in Electronic Banking

In today's world, banking, as a fundamental pillar of the economic system, plays an indispensable role in facilitating financial transactions and pro…

Artificial Intelligence in Iran's Tax System and a Comparative Study with OECD Countries: Assessing Digital Maturity and Smart Governance Framework

Artificial intelligence AI is rapidly changing the way governments design and deliver public services Tax administration is one of the areas where th…

Intelligent Frontiers: AI and Emerging Technologies Reshaping Global Health Systems

Artificial intelligence AI and emerging digital technologies are redefining healthcare through predictive analytics, precision medicine, and intellig…

Analysis of drivers and barriers to the establishment of Industry ۴.۰ in the automotive industry with a mixed approach of interpretive structural equation modeling and micro-analysis

The emergence of Industry ۴ ۰ as the fourth industrial revolution has transformed production patterns , operations management , and supply chains Tec…

Next-Generation Furniture Design The Convergence of AI and Digital Transformation